Selling real estate is all about the visual presentation of the property. Regardless of selling a property face-to-face or via an online platform, showcasing it in several ways is essential. We have created the ultimate real estate videography guide to get you started.
While real estate photography is key as an influential selling tool for real estate, video is fast becoming king. In a world where travel is restricted, and people are shopping for everything online, video is the key to sales success. Capturing smooth, high-resolution video with professional production values is not as hard as you may think. In fact, you don’t need to hire a professional videographer to capture and create a compelling video of your property.
With the right videography gear, you can create a stunning real estate video of any property. And, working in conjunction with your estate agent, sell the benefits of your rental, Airbnb, or property for sale. To make the process even easier, we’ve curated a pair of real estate videography kits at Georges Cameras. We have the Real Estate Videography Entry Level Kit and the Real Estate Videography Profesional Level Kit. Our real estate videography kits include everything you’ll need to set up and capture indoor, outdoor, and aerial drone videos of your property.
Real Estate Videography on Georges Cameras TV
In our latest video on Georges Cameras TV, Nathan takes us through a residential property to demonstrate real estate videography. Nathan talks about the various kits and equipment required to capture compelling real estate videography to showcase a property for an online market. He takes us through a range of sequences, including interiors, exteriors, and drones. Finally, Nathan runs through the steps involved in post-processing all video and audio content to develop a polished real estate video.
Real Estate Videography Profesional Level Kit
Let’s cut to the chase; preparing, promoting, and selling properties in Australia is big business. We all need somewhere to live or stay on holiday. So why would you promote your valuable property with mediocre assets – smartphone photos just won’t cut it. You need to attract the right buyers that are prepared to pay top dollar for their dream property. But the real estate market is a tricky maze of websites, open for inspections and frequent disappointment.
To make the navigation process easier for your potential buyers, you need to stand out from the crowd. Your sales assets need to be the beacon in the mist to direct investors to your property every time. That’s why you need the very best real estate videography equipment. Let’s take a look at the Real Estate Videography Profesional Level Kit we’ve prepared for you.
Profesional Level Kit
- Panasonic Lumix GH5 II Mirrorless Camera
- Panasonic Leica DG Vario-Elmarit 8-18mm f/2.8-4.0 Lens
- DJI Ronin – S2 Rode Wireless GO II
- Manfrotto 500 Fluid Video Head with 190X Video Aluminum Tripod
- Manfrotto LYKOS Daylight On-Camera LED Light Double Kit
- XLite 2.6m Black Single Lighting Stand
- DJI Mavic Air 2S Drone
Panasonic Lumix GH5 II Mirrorless Camera
The star of the Georges Cameras Real Estate Videography Profesional Level Kit is, of course, the Panasonic LUMIX GH5 II. The LUMIX GH5 II is one of the most popular videography mirrorless cameras among enthusiasts and professional videographers. It features a new and improved 20.3MP Live MOS Sensor with AR Coating for optimal clarity. Be sure to check out our guide to the latest LUMIX GH5 releases.
Aside from phenomenal still photos capture, the LUMIX GH5 II is a more-than-capable videographer’s best friend. It is capable of capturing DCI/UHD 4K 60p Video via 10-Bit Internal. The GH5 II delivers unlimited video recording and pre-installed V-Log for effective post-production correction. What’s more, if you want to live-stream an open for inspection, all you need is the LUMIX GH5 II and a smartphone with the LUMIXSync app.
Panasonic Leica DG Vario-Elmarit 8-18mm f/2.8-4.0 Lens
To capture stunning real estate videography, your Panasonic LUMIX GH5 II needs the best wide-angle lens. There’s no better name in high precision optics than Leica – who have co-developed the Panasonic Leica DG Vario-Elmarit 8-18mm f/2.8-4.0 Lens. The Real Estate Videography Profesional Level Kit is incomplete without this lens! It’s an ultra-wide-angle lens that allows you to open up even the smallest rooms on screen.
Panasonic Leica DG Vario-Elmarit 8-18mm f/2.8-4.0 lens features a fast f/2.8 aperture meaning you can shoot in any lighting conditions with ease. What’s more, the lens features a micro-step drive system for smooth aperture control. Along with the silent internal focus system, the Panasonic Leica DG Vario-Elmarit 8-18mm f/2.8-4.0 is ideal for real estate videography.
DJI Ronin – S2
To capture smooth and mesmerising real estate walkthroughs, you’ll need a highly capable gimbal. The DJI Ronin – S2 is a versatile and professional gimbal featuring a 3-axis stabilisation system. You can walk from the front door to the back door and have hyper-smooth video capture. Potential buyers will feel right at home and feel like they are in the room.
The DJI Ronin – S2 is a lightweight gimbal featuring a carbon fibre monocoque frame design and a range of features. We consider this one of the essential elements of the Real Estate Videography Profesional Level Kit.
Rode Wireless GO II
For the complete real estate videography experience, you’ll need to include audio capture in the mix. Regardless of narrating the video yourself or working with a real estate agent, you must have high-quality audio to sell the message.
The Rode Wireless Go II is an Australian-designed dual-channel wireless microphone system. It’s ideal for recording two sound sources simultaneously. The channel receiver mounts to your Panasonic LUMIX GH5 II and the tiny transmitters that act as clip-on microphones.
Manfrotto 500 Fluid Video Head with 190X Video Aluminum Tripod & Leveling Column Kit
When not capturing a real estate videography walkthrough sequence, you’ll need a high-quality tripod with a fluid video head. The Manfrotto 500 Fluid Video Head with 190X Video Aluminum Tripod & Leveling Column Kit provides the best of both worlds.
The 190X Video Aluminum Tripod is lightweight and compact – making it ideal for real estate videographers hopping from one property to another. The Manfrotto 500 Fluid Video Head provides ultra-smooth panning with total control of tilt too.
Manfrotto LYKOS Daylight On-Camera LED Light Double Kit
While the LUMIX GH5 II and the 8-18mm f/2.8-4.0 are ideal for low light shooting, sometimes you need a little more light. The Manfrotto LYKOS Daylight On-Camera LED Light Double Kit provides a pair of constant LED lights to bring a room to life.
The lights feature high colour accuracy with a continuous 5600K daylight colour temperature that’s dimmable from 0-100%.
XLite 2.6m Black Single Lighting Stand
To mount your Manfrotto LYKOS Daylight On-Camera LED Light, you’ll need a suitable light stand to gain the right height and direction of the light. The XLite 2.6m Black Single Lighting Stand features a compact steel design to support a maximum load of 6.5kg.
The XLite 2.6m Black Single Lighting Stand folds down to 88cm and has a maximum height of 260cm.
DJI Mavic Air 2S Drone
Once you’ve capture compelling real estate videography of each room and around the exterior, it’s time to add the icing on the cake. With a drone like the DJI Mavic Air 2S, you can record stunning aerial videos of the property and surrounding parks, gardens, and amenities. The DJI Mavic Air 2Sis a compact and foldable professional drone that captures 20MP photos and up to 5.4K Ultra HD video.
The Real Estate Videography Profesional Level Kit wouldn’t be a pro-level kit without this drone! The range of features built into the JI Mavic Air 2S Drone is fantastic. It includes obstacle avoidance, selective flight paths, subject tracking, and much more.
Real Estate Videography Entry Level Kit
Real estate videography is all about making a property shine in new and exciting ways. Every real estate agent has a listing on their website with a floor plan and some photos. That’s just par for the course. To make your listings stand out and attract the right buyers, you need to tell a story. Take the clients through the property from the comfort of their desktop.
Regardless of your budget, you can achieve this with a few essential pieces of equipment. Our Real Estate Videography Entry Level Kit has everything you need to capture stunning and compelling property videos. Therefore, if you’re starting in real-estate videography and need a kit to match your spending, we’ve got you covered.
Entry Level Kit
- Panasonic Lumix DC-G100 Mirrorless Digital Camera with 12-32mm Lens
- Manfrotto Gimbal 220 Kit
- BOYA BY-WM4 Pro-K2 Dual-Channel Digital Wireless Microphone
- Manfrotto MK290XTA3-2W Aluminium 3-Section Kit with Fluid Head & Tripod Bag
- Explorer AX-RGB AuraRGB
- XLite 2.6m Black Single Lighting Stand
- DJI Mavic Mini 2
Panasonic Lumix DC-G100 Mirrorless Digital Camera with 12-32mm Lens
Our Real Estate Videography Entry Level Kit features the Panasonic LUMIX G100 Mirrorless Digital Camera. It is an ideal option for online content creators. Built for video capture, the 20.3MP Digital Live MOS Sensor is more than capable of handling high-quality output for your real estate video. Speaking of which, the LUMIX G100 records stunning UHD 4K video at up to 30p and FULL HD at up to 60p. Thanks to the pre-Installed V-Log L, colour grading in post-production is a breeze.
Included with the Panasonic LUMIX G100 is the superb Lumix G Vario 12-32mm f/3.5-5.6 ASPH lens. The zoom lens has a full-frame equivalent of 24-64mm and a wide enough aperture for low-light video capture. The Lumix G Vario 12-32mm f/3.5-5.6 is compact, lightweight, and features optical image stabilisation. The stepping AF motor and focusing system are fast and silent.
Manfrotto Gimbal 220 Kit
Real estate videography demands hyper-smooth video capture – otherwise, your viewers will get motion sickness on your next walkthrough. The Manfrotto Gimbal 220 kit delivers an all-in-one solution to support your Panasonic LUMIX G100.
The stabilised gimbal features 3-axis control over pitch, roll, and yaw. It also provides a touch LCD screen to access settings, modes and to select stabilisation options. The Manfrotto Gimbal 220 kit also includes a tripod base and underslung handle for low-level shooting.
BOYA BY-WM4 Pro-K2 Dual-Channel Digital Wireless Microphone
Your real estate videography is incomplete without high-quality audio – especially if you work in partnership with the selling agent. To capture crystal clear audio, you need the BOYA BY-WM4 Pro-K2 Dual-Channel Digital Wireless Microphone.
The compact and lightweight microphone system includes a pair of body-pack transmitters with omnidirectional lavalier microphones. The Digital 2.4 GHz Frequency Band portable receiver seamlessly pairs your Panasonic LUMIX G100, smartphone, or PC.
Manfrotto MK290XTA3-2W Aluminium 3-Section Kit with Fluid Head & Tripod Bag
Once you have complete your property walkthrough, it’s time to take some panning shots of the property – inside and out. The Manfrotto MK290XTA3-2W Aluminium 3-Section Kit with Fluid Head is the best option to mount your camera and lens combo securely.
It features sturdy, aluminium three-section legs with four angle positions. The tripod folds from a compact 69.5cm and reaches a total height of 169.5 cm. The fluid video head delivers ultra-smooth panning and tilting for real estate videography.
Explorer AX-RGB AuraRGB
When capturing real estate videos at night or in a dark space, you’ll need the Explorer AX-RGB AuraRGB LED light system. It’s an essential element of our Real Estate Videography Entry Level Kit.
The 52 LED emitters product unlimited colour, 630 Lumens of brightness, and 5200K colour temperature. It’s lightweight, portable, and allows for 1-100% dimming – a full charge will give you over an hour of full brightness.
XLite 2.6m Black Single Lighting Stand
To mount and position the Explorer AX-RGB AuraRGB LED Light, you’ll need an XLite 2.6m Black Single Lighting Stand. It features a compact steel design to support a maximum load of 6.5kg. The XLite 2.6m Black Single Lighting Stand folds down to 88cm and has a maximum height of 260cm.
DJI Mavic Mini 2
Now let’s take a look at the star of the Real Estate Videography Entry Level Kit. Pack away your camera, lens, gimbal, and lights – it’s time to take to the skies. Real estate videography insists on drone footage to showcase the entire property, potential views, and local area.
The DJI Mavic Mini 2 is a premium quality drone that’s lightweight, foldable, and delivers a 31-minute flight time. Capture stunning, high-resolution aerial footage thanks to the 3-Axis Gimbal and camera recording 4K video at 30p. What’s more, the DJI Mavic Mini 2 includes everything you need to get airborne and stay airborne.
Final Thoughts on Real Estate Videography
With the right gear and a little help from this guide, you’ll be capturing video footage in no time. Don’t forget to watch our tutorial on Goerges Camera TV. Therefore, we guarantee you’ll be begging your friends to put their properties on the market so you can show off your real estate videography skills. The Real Estate Videography Entry Level Kit is a great starting point. The Real Estate Videography Profesional Level Kit is the best of the best in this genre. We have a premium selection of real estate videography kits for professionals and beginners online and in-store at Georges Cameras.