In this article, we are going to show you just how easy it is to master product photography with these awesome tips. Product Photography is a genre of photography wherein the goal is to represent the product and brand in all its quality. The image creates the demand or expands the market for the product. The visual representation adds to the perceived value and reliability of the brand and the product.
With the advent of digitalisation, online purchases of necessities, and even luxury items, end-to-end trust is the key. As human nature, we tend to trust the brands that we find reliable through their products. Therefore, it is imperative to have a visual presentation of your product or service.
Blooming businesses and their online commerce are directly expanding the need for better Product Photography. People in business are ready to spend a fortune to hire a professional photographer for their products and services. The need comes from the fact that those images will spark the demand for the product.
Product photography is more profound than capturing the product itself. It requires aesthetics, knowledge of design and colours, and the elements associated with the product. The photographs should speak on behalf of the brand(funky, classy, bold, trustworthy, etc.). It should have a psychological or emotional impact to add value to the product’s worth.
Leading brands like Amazon, Facebook, Flipkart, Snapdeal, Myntra, and others require high-quality product shots to make themselves stand out from the competition. The foundation of these brands and the brands associated with them is online marketing of their products. Especially during these tough times, online purchases have skyrocketed.
However, not all brands can invest in expensive professional services. Here is a kit recommended to enhance your product photography on a budget. Whether you are an experienced professional, stepping into this field or a business person, this kit is for you.
Fujifilm X-T4 – Ideal Companion For Product Photography
- Camera Type: Mirrorless
- Megapixels: 26.1MP
- Sensor: APS-C X-Trans BSI CMOS 4
- Processor: X-Processor 4 Image Processor
- Image Stabilisation: 5-Axis In-Body Image Stabilization
- Auto Focus: 425-Point Hybrid AF System
- ViewFinder: 3.69m-Dot 0.75x OLED EVF
- ISO: 160-12800
Fujifilm recently launched the successor to X-T3. Fuji’s X-T4 comes with 26.1 Megapixels and a fourth-generation X-Trans CMOS 4 sensor with low-light capabilities. It has an upgraded In-Body Image Stabilisation(IBIS), which allows you to capture crisp images at slow shutter speed. The IBIS enables 6.5 stops of stabilisation on any X-Mount lenses and at least five stops on others.
The improved design of the Fujifilm X-T4 sensor offers a hybrid autofocus system, comprising 425 phase-detection points for fast and accurate focus. The AF algorithm performs with high accuracy and tracking. It also allows 15 frames per second continuous shooting with the mechanical shutter.
The new design also comes with a flip-out touchscreen LCD with a resolution of 1.62 million dots. The flip-out screen aids experimentation with various perspectives and is incredibly convenient for product photography for composing different angles. Product photography requires attention to fine details. The flip-out feature allows the photographer to maintain precision and control in your product photography.
The BSI feature of the sensor adds to noise reduction, thus producing sharp images of the product. The advanced fourth-generation processor ensures speedy and high-quality performance. The Fujifilm X-T4 is robust and built for rough conditions. It has a weather-sealed build and an ergonomic grip that allows handheld stability.
The Fujifilm X-T4 is a mirrorless camera that captures stunning stills as well as amazing videos. It is capable of recording high resolution, 4K video at 60fps and Full HD up to 240fps. It also features the sought after Fujifilm Film Simulation modes with the new ETERNA Bleach Bypass. This particular simulation creates a high-contrast at low saturation.
Why the Fujifilm X-T4 is Great for Product Photography.
Fujifilm’s X-series comes with an X-Trans C-MOS sensor. Usually, C-MOS sensors are installed with a Bayer pattern filter. The filter consists of RGB photosites that are placed in two-by-two pattern, RGGB, in a vertical repetition. Since there is an absence of red or blue photosite in a horizontal pattern, the Bayer system does not always reproduce accurate colours in product photography.
The X-Trans sensor puts an end to such issues. Its filter is developed with a six-by-six pattern of photosites in a repetition which adds to the colour spectrum. The colour reproduction is crucial in product photography. The photograph should replicate the product as true as possible.
Fujifilm’s XT-4 offers 425-phase detection points for accurate focus. It features IBIS enabling 6.5 stops of stabilisation on any X-Mount and upgraded processor. All these qualities are essential to creating a sharp image of a product. While shooting a product, stills and video both are in equal demand. The Fujifilm XT-4 is capable of recording ideal quality videos.
Another perk of this camera is its mirrorless technology. The lightweight and easy to handle camera allow the photographer to play with the compositions and angles in product photography.
Range of XF Lenses Ideal for Product Photography.
The XF series of Fujifilm is among the highest quality lenses available. The X-Mount lenses have unique elements for sharp image quality. The range is wide and ideal for product photography as it offers clear edge results and crisp light patterns. Here are some of the best Fujifilm lenses for Product Photography.
- XF56mm f/1.2
- 50mm f/2.0 XF R WR Lens
- XF80mm f/2.8 R LM OIS WR Macro
- Fujifilm XF16mm F2.8 R WR Lens
- Fujifilm XF35mm f/1.4 R
When it comes to product photography, a prime lens is a popular opinion because of the sophisticated glass quality. Prime lenses also offer more depth and low aperture values to enhance the product or the compositional design.
Godox AD200Pro TTL Pocket Flash Kit – Product Photography Companion
The kit includes 1 x Speedlight, 1 x Bare Bulb Flash Head, 1 x Lithium Battery, 1 x Charger.
- HSS: 1/8000 sec
- Battery: 500 FP Flashes
- Product Dimensions: 30 x 25 x 15 cm
- Weight: 590 g
Godox AD200Pro TTL Pocket Flash Kit features two heads. One being the standard Speedlight head, which is similar to the on-camera flash. The second is the bare bulb head which comes with the detachable flash tube, emitting 360 degrees of light. You can attach both the heads with a modifier such as a softbox, reflectors, or beauty dish, for creating a softer or directional light pattern.
The two heads produce different light quality. AD200Pro has a power output of 200W customisable from 1/256 to 1/1, in 9 steps. The shortest flash duration is 1/15380 sec, with a refreshing rate of 0.01 to 2.1 seconds. The flash features a Built-In Wireless X System Receiver with an optional X1 TTL Transmitter that supports Nikon, Canon, Sony TTL, Olympus, Fujifilm.
The flash enables three modes – manual, TTL, and stroboscopic. The wireless system has access to flash mode, the curtain sync, power level, High-Speed Sync( up to 1/8000 second), and modelling lamp. It has a dedicated colour temperature at 5600K with a variance of +/- 100K.
While shooting a product, attention to detail is what makes it stand out. Every edge, corner, and design should be adequately lit. However, when you light small details or even a small product, using huge strobes can be slightly daunting. You can use a flashlight to either entirely light up the product or add it to your setup for a more controlled process. Flashlights are also easy to experiment with, and the possibilities are endless with a kit like this!
MagMod MagBox 24 Octa Pro-Kit – Essential Product Photography Kit
The kit includes: 1 x MagBox 24″ Octa Softbox with Diffuser, 1 xMagShoe, 1 x MagRing, 1 x MagBox Correction Gel Set, 1 x MagBox Small Case, 1 X MagBox 24 Octa FocusDiffuser.
MagMod has introduced an entire range of simple and creative technology for enhancing the performance of Speedlights. MagMod MagBox 24 Octa Pro Kit comes with Octa Softbox, a diffuser, and a focus diffuser. The diffuser narrows the beams of the light source, making it around 2.8 stops brighter and controls light spilling.
The softbox has a magnetic design which enables time-efficient and simple set-up. It is compatible with Profoto, Bowens, Elinchrom, Digitek strobe, and more. The focus diffuser acts like a grid adding more direction to the light fall. The MagMod kit is versatile, and you can use it with a strobe or Speedlight through MagGrip designed by MagMod.
The MagBox also contains the correction gel kit (8 gels) to switch the daylight colour balance between warmer or cooler. The set has a Full CTO(Colour Temperature Orange), 1/2 CTO, and, 1/4 CTO filters, Full CTB(Colour Temperature Blue), 1/2 CTB, Full Plus Green, 1/2 Plus Green, and an 8x ND filter.
The MagRing is a mount that holds up to two Speedlights with the help of a MadGrip. It features MagShoe, and a holder for MagRing if you choose to go handheld with the set-up. MagShoe is a lightweight with effective grip for easy handling.
MagBox is a bundle of creativity and experiments. With versatile range colour gels, focus diffuser, Octa Softbox, and MagRing; it is a perfect kit for product photography. It not only expands your room for experimentation, but it also makes it very convenient with its magnetic feature. You can easily build your setup or change to another within minutes.
Manfrotto 1052BAC Mini Lighting Stand 237cm – Stabilising your lighting for Product Photography
Manfrotto 1052BAC Mini Lighting Stand is a compact and durable photo stand. It helps create stunning images on the go. The stand weighs 1.2kg and is convenient for travel. Even though it is lightweight it can lift 5 kgs.
It features Air Cushioning that makes the adjustments smooth and easy.
The mini stand is sturdy and reliable with a wide footprint (109cm) for maximum stability. The performance is equally stable on uneven or rough grounds. It is portable and can be easily folded and carried.
The Quick Stack System secures the stand for storage in the studio and is great for transportation. It is easy to set up and handle. The stand is flexible with a wide range of equipment. Unlike the regular stands( with three sections), it has two risers adding to the steadiness.
This stand comes with industry-standard spigot and thread for compatibility(a 5/8” spigot with a 3/8” thread). It also includes a removable 1/4” adapter to attach various accessories. Manfrotto 1052BAC Mini Lighting Stand is perfect for LED lights, strobes, and flashes. It is an ideal accessory for both photography and videos.
The increasing demand for product marketing is adding to an immense rise in the need for product photography. With so much competition taking the market by storm, it is essential to create a visual benchmark for your brand. The quality of representation you choose decides the success of the product.
This article recommends a perfect kit for producing fantastic photographs.
Fujifilm has always been ahead in terms of technology. It is promising and consistent in assisting photographers in creating a stand-alone image for their ideas. Godox brings perfection in its field of light sources and has engineered some fascinating equipment.
MagMod has recently developed a magnetic solution to the traditional issues of spending a large amount of time setting up a light kit. With the amazing light quality of Godox and amazing diffusers and accessories of MagMod, you can achieve pro-grade results.
Manfrotto’s mini light stand is convenient, lightweight and sturdy enough to hold the flash and the modifiers firmly. You can choose to go hand-held with light. However, if t gets uncomfortable and compromises the compositional part of the frame for longer durations, a light stand will save the day.
Whether you are a professional or a seasonal photographer, the above-recommended combination fit together like the pieces of a puzzle. It will help you in your campaigns and capture stunning images of your products.