If you haven’t seen the Apple Homepod video ‘Welcome Home’ directed by Spike Jonze and FKA Twigs; then drop what you’re doing and watch it now (link below). It’s one of the most captivating pieces of advertising and art I’ve ever seen.
Adweek released a behind the scenes videos showing how Jonze directed the video. The video really shows Jonze in his element. From the way he breakdowns each scene and there is nothing cooler than seeing his vision come to life.
What’s impressive about this is that there is no CGI. It is all hydraulic and physical manpower to move all the sets/stages. The video is super refreshing and it’s good to see artists at their peak. I’m in love with this video and it’s BTS.